Sell Solutions Not Products

It’s amazing what great management can do with some deceptively simple-sounding strategic ideas. In the 1990’s, when digital printing came of age, traditional printers had a pretty bad time of it; the industry was transformed as technology moved the goalposts yet again. That shouldn’t have …

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How To Sell More

Sales folk go into battle every day to win business, but are they adequately prepared? If you are leading a business you could do a lot worse than read a translation of The Art of War by Sun Tzu. One of China’s Seven Military Classics …

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Do you want to be rich?

The most successful business people are monopolists, so why aren’t you? I once wrote a book called The 5Secrets of Business Success about what I consider to be the five most important things you need to do to build and sustain a successful business. My5Secrets are very profound …

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What Business Are You In?

This surprisingly simple question can help you think more clearly about your business and how to improve its performance. Do you know that not many UK insurance companies make a profit on their insurance premiums? They provide insurance services sure enough, but profits come from …

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