Strategy Training Schedule

The Strategic Process Part 1: Formulating a Plan Month 1 A Health Check of Your Business Business Strategy What Business Are You In? Month 2 Why Do People Buy From you? Where Does Your Competitive Advantage Come From? What Growth Options Do You Have? Month …

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Customer Experience

‘Keep them coming back!‘ It’s not that the customer is always right, it’s that the right customer, given the right experience, will happily make you rich! In this area we will cover a new topic concerning the customer experience, giving you the tools to examine your …

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Business Builder

Even The CIA Has A Marketing Department. To some ‘Marketing’ is a dirty word, they hate to self promote. To others it strokes their ego and makes them well known. It’s neither, for most businesses it’s simply the difference between success and failure. The Ultimate …

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Let’s Get Naked

Three things separate the great new businesses from the rest: strongly differentiated positioning; first mover advantage; and positive cash flow. My wish list for an ideal new business would be something like this: It would involve something that I was passionate and knowledgeable about. There …

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Profit Before Ubiquity

Don’t copy the high profile speculators when building your business. The problem with speculation is that you never know what the endgame will be. Will you make money if you invest in an early stage business idea? Or not? Some are clearly appealing and it …

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The Guessing Game

A business’ strategy should last longer than the tenure of the person in charge. It never ceases to surprise me just how many businesses don’t really have a very well thought out strategy. If they did it is unlikely that they would end up in …

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Are You Hard To Classify?

Comparables are more useful for selling your business than your products. When Sidney De Haan fulfilled his post-WWII ambition and opened a hotel in Folkestone in 1950 he soon realized that once the summer holiday-makers had gone home retired people flocked to the coast: he …

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Take Small Steps

Don’t let your enthusiasm get the better of you in achieving your business dreams. The last time I wrote an article about Mulberry, the UK fashion brand famous for its costly handbags, I used the headline “Mulberry Trebles Profits”. That was in December 2012 when …

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