The Strategic Process Part 1: Formulating a Plan Month 1 A Health Check of Your Business Business Strategy What Business Are You In? Month 2 Why Do People Buy From you? Where Does Your Competitive Advantage Come From? What Growth Options Do You Have? Month 3 How To Prioritise Your Growth Options Segmentation & Focus …
‘Keep them coming back!‘ It’s not that the customer is always right, it’s that the right customer, given the right experience, will happily make you rich! In this area we will cover a new topic concerning the customer experience, giving you the tools to examine your business practices and how your staff performs. Every quarter we …
This book is not just to be read and put aside, it’s a work plan, and yes, the author provides the plan and you’ll provide the work! Over the next 100 days we are going to provide you with free training, personalized advice, workbooks and access to “ask the author” questions about YOUR situation! This …
Even The CIA Has A Marketing Department. To some ‘Marketing’ is a dirty word, they hate to self promote. To others it strokes their ego and makes them well known. It’s neither, for most businesses it’s simply the difference between success and failure. The Ultimate Business Series gives you step by step marketing programs that …
Three things separate the great new businesses from the rest: strongly differentiated positioning; first mover advantage; and positive cash flow. My wish list for an ideal new business would be something like this: It would involve something that I was passionate and knowledgeable about. There would be strong and constant demand. The barriers to entry …
Don’t copy the high profile speculators when building your business. The problem with speculation is that you never know what the endgame will be. Will you make money if you invest in an early stage business idea? Or not? Some are clearly appealing and it is easy to buy into a “high concept” business idea …
A business’ strategy should last longer than the tenure of the person in charge. It never ceases to surprise me just how many businesses don’t really have a very well thought out strategy. If they did it is unlikely that they would end up in quite the pickle that they so often find themselves in. …
Comparables are more useful for selling your business than your products. When Sidney De Haan fulfilled his post-WWII ambition and opened a hotel in Folkestone in 1950 he soon realized that once the summer holiday-makers had gone home retired people flocked to the coast: he wisely began to cater especially for their needs. He pioneered …
No matter how good your product is, don’t forget the branding. I am a fan of the UK version of The Voice which has just come to an end for another year. This reality TV singing competition franchise, which originally began in Holland, has gone global since 2011 and it is now running in 49 …
Don’t let your enthusiasm get the better of you in achieving your business dreams. The last time I wrote an article about Mulberry, the UK fashion brand famous for its costly handbags, I used the headline “Mulberry Trebles Profits”. That was in December 2012 when the share price was at £25 and the company didn’t …
