Selling on price only works in the long term if you are genuinely cheaper than anyone else and few business owners can claim that. Selling on price is often a substitute for other forms of difference and in a competitive market will lead to reducing margins, profitability declining and eventually the failure of your business.
The sustainable difference is essential to any business’s success.
You really don’t need to compete on price alone. In fact, often a business, that thinks it is competing on price, finds that there is something else it offers which is valuable and attractive to its clients that they haven’t recognized.
Currently recognized, or not, most businesses are able to establish a market position that means they aren’t competing just on price. We believe that any business can become unique in some way and we will help you to achieve that so that you don’t have to rely on price alone to compete.
With Business Growth Guides to help you don’t have to sell on price alone anymore.